The giant linebacker of a middle school child yelled back, "Yeah. Chocolate Axe."
Oh, that boy. So clever and witty. I smiled, proud of my caustic offspring, and said, "Dude! You're a genius! Smelling like chocolate would certainly get the attention of middle school girls! Ha ha ha!"
Then, walking down the aisle of aerosol smelly shit, I came across this.
Holy ozone layer. He was serious.
Yeah, I bought it. But frankly, I'm a little worried that he'll become not a target for the affections of pubescent girls, but possibly middle-aged teachers. On diets. Right before lunch. I really would like to have been in the Axe marketing meeting where they came up with this one.
"Hmmm. What smell do chicks dig?"
"Hey! Good one! Let's do it!"
It certainly makes more sense than the scent of choice when I was 12 years old.
Nothing hotter than the scent of...a baby?
Really. Baby powder is sexy. It is. Don't believe me? Read the ad.
"An irrestible clean baby smell, grown-up enough to be sexy."
Apparently, sex-offender work-release programs used to include copywriting gigs. Years after abandoning Love's Baby Soft, I sat in a media class at college, where the professor spoke for at least an hour on phallic symbols and using them in advertising. Guess what his primo, number one example was?
Good thing I was mature and wearing Coty Wild Musk by then. In case you're wondering, "musk" is defined as a "odorous glandular secretion."
Chocolate might have been a better choice.